Buying a Domain Name

Buying a Domain Name is Easy!

You wish to start a website now or you are an established player on the Web - one major concern all of us face is the dilemma before buying a domain name on the quality of the domain name. We can buy domain over internet much easily as compared to few years earlier when each domain name would cost above $35, now thankfully the prices have come down to much less value and with multiple domain extensions to chosse from, buying a domain of your choice is easy.

What factors should one consider before buying a domain name?

Here is a list of ideas based upon my research on the internet while researching for my own domain purchase. Some of these ideas may seem ridiculously obvious or already known to you, but glancing through these won't hurt you and perhaps serve as a reminder in case you may have overlooked the obvious:

Research Keywords: When you go out to buy domain name, you must consider the source of traffic, Google and Yahoo have created a brand so - most of the folks don't search Google on Google search engine - they type the URL directly, if you already have an established brand known to the masses, such as Microsoft or Oracle - you don't need to read further, this article is for those who are stepping on to the internet and looking to buy domain for internet business. However if you wish Google and Yahoo and Bing to send traffic to your website or your registered domain name, look out for the keywords that reflect your business or personal requirement. Search engine would always give preference to a domain name registered with keywords, thus if I register BuyDomainName focussing on "Buy Domain Name" chances are that search engine would give me a better ranking since the name contains the keywords being searched for! There are a number of keyword generating tools in the market and you may also use Google Adwords to generate a list of keywords. Once keywords are generated, you may opt to visit Domain Name Suggestion Tool which would give you list of available domain names based on the keywords you submit.

Top-level domain: Choose the proper top-level domain if you still can find any available domain name. Everyone wants to own a .com, .net, .org, .info, and so on, and that is the biggest problem of domain name on internet since most of the good names are already taken. Top-level domains like .info and .biz are not very popular - one reason being low pricing has made them easy for spammers to purchase and abuse the domains. However if you can not buy domain name with TLD's - all is not lost! Search engines have changed over the years and when you search from a particular location such as Brazil, Google would place domain names with ccTLD's higher up in the ranking in an effort to give better results to person executing the search! So a .br domain may rank up high, and similarly if you are in United States - a good domain name with .us extension will certainly be good for your website, instead of rather long or difficult to type ThisIsNotWhatIWantDomainName.com! Short is sweet, and you can buy domain name with a ccTLD if you wish to focus on a particular region or territory. The perceived notion of .com gaining priority over ccTLD is slowly disintegrating with .br, co.uk sites showing up above .com or .net in local search results.

Domain Name for Sale: Consider buying a domain name as an investment at par with real estate, only difference being the virtual and electronic entity versus the ground reality of real estate! And at times if you are willing to pay the right price, you may still get a good 4 or 5 letter domain available in domain name marketplace. Services like Sedo and Bido have made the task to sale and purchase domain names easier. If something right for you is available for sale - and if you know how you can amortize the price over a period, have the right idea to execute and recover your small investment and turn the domain name into a money spinning website. Don't wait for price of domain to go up or the domain to be bought out by someone else with similar idea. Keep aside a target price - your budget and if things are right, chances are, the seller who has been investing in the domain name for years may just be willing to transfer the domain name to you at the price you offer! Word of caution though - do search through the web to check if domain has ever been listed for spam or any other activity. Even though Google and other search engines allow webmaster to reconsider - you may like to review the damage done with regards to spam / other activities that may prevent your site to perform better with the audience.

Domain Name is Relevant: Ensure that domain name you buy is relevant to your business. Don't buy domain name just because it sounds good or you perceive it is good. Be logical, do your research before buying a domain name. You can of course buy domain name if it has a direct focused keyword relevance to you, your business or the activity for which you wish to run a website.

Domain Name Length: We have already covered this earlier with IDontWantThisDomainName.com example, but just to reiterate, don't end up buying a domain name rich with keywords even if it is very relevant to your site. We all make mistakes while typing and you don't want potential users or customers to see an Error: Page Cannot Be Displayed just because they typed an l instead of i. Short domain name are easy to remember and easy to type. Long names - no matter how good they may be, increase chances of error - and thus avoidable.

Thus to summarize, Buying a Domain Name Is Easy and to buy domain name simply consider the points with regards to keywords or focus area, top level domain that you intend to target when buying a domain. When buying domain name, also do remember that you may purchase registered names from existing users in domain marketplace or buy domain from Sedo, Bido and multiple other services offering domain sale purchase services. Before you buy a domain name, check for keyword relevancy. While buying domain names, it is important to look at the age and history of the domain name - so do search in Google and Yahoo diligently to ensure that buying web domain doesn't come up with surprises for you with regards to black listed IP or domain names. Keep the name short while buying domain.

To your success,

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