Get Positive Results for SEO Efforts
It's often irritating that despite doing all right things, your website doesn't rank anywhere on search engine. Correction - it does rank, but it is probably on 114th page on Google. We all know that generally users view only first few pages in search engine results and eventually click the link they find most relevant based on Title and description that search engines show for the user.
What can you do, to ensure your efforts on Search Engine Optimization payoff?
1. Title Does Matter
Well, to start with review Title of your web site. Does it contain the keywords? Are the keywords appropriate and likely to attract a search engine user to get tempted enough to click on your link in search engine result?
2. Meta Tags Matter
While little is known about search engine indexing, the fact remains that meta tags still play a role in your sites indexing in search engines. Don't ignore Meta Tags just because you have read somewhere that they don't matter anymore. Truth is - Meta Tags are widely used by search engines and sites (like mediawiki based sites) to capture information about your site.
3. Highlight Keywords
Rather simple rule to follow, ensure you highlight keywords in your content. Why? -- Because when I am looking for some information on the net as I search, I am more likely focused on keywords I used to search, and I am more likely to stay and read your content if your keyword is visible to my eyes a few times on your site. If I don't notice keywords in first glance, clicking on x is the next available option which I prefer to exercise, and i am not the only one utilizing the x option to close the window.
4. Keyword Rich Domain Name
It would depend upon your luck for sure though, so this is not an easy option. Before you start or venture into online business, you increase your chances by selecting a keyword rich domain name. What if you don't get your preferred domain name .com -- don't waste your time searching for only the .com version, internet is full of successful sites which are not .com's and still doing good despite using a .info, .biz and other .extensions. Check if you get your keyword rich domain name . ME, .ASIA .CA etc. Minor TLD's in a domain name provide an attractive option to stay in the lead.
5. Keywords in URL
No longer would you see links such as http://www.example.com/index.php?a=1
&b=2&c=3&d=4 .. what you are most likely to see is http://www.example.com/keywords-matter-a-lot-in-url.html. Another example is of a post where I have advocated using standard URL format, so either all pages are indexed as www.example.com or all are shown up as example.com --> here http://pubdomains.blogspot.com/2008/07/with-or-without-www.html so review your existing hyperlinks and make changes accordingly.
6. ALT Tag
If you disable pictures on your browser, what do you see in place of pictures, is it just a red cross or does it give you text for what the image has to display? Alt Tags are still used by search engines to index your pages and content quality, so ensure you have Alt tags for links, images and everything where it is allowed to be used.
Simple tips I know, but as easy as they appear, its not a surprise that many web sites do not employ these features and not a surprise that the websites do not rank good despite good content.
If you have your own tips and tricks, do share and if you have a comment, feel free to post it here!!
Cheers,
pubdomains.com - leading domain registration and web hosting services
What can you do, to ensure your efforts on Search Engine Optimization payoff?
1. Title Does Matter
Well, to start with review Title of your web site. Does it contain the keywords? Are the keywords appropriate and likely to attract a search engine user to get tempted enough to click on your link in search engine result?
2. Meta Tags Matter
While little is known about search engine indexing, the fact remains that meta tags still play a role in your sites indexing in search engines. Don't ignore Meta Tags just because you have read somewhere that they don't matter anymore. Truth is - Meta Tags are widely used by search engines and sites (like mediawiki based sites) to capture information about your site.
3. Highlight Keywords
Rather simple rule to follow, ensure you highlight keywords in your content. Why? -- Because when I am looking for some information on the net as I search, I am more likely focused on keywords I used to search, and I am more likely to stay and read your content if your keyword is visible to my eyes a few times on your site. If I don't notice keywords in first glance, clicking on x is the next available option which I prefer to exercise, and i am not the only one utilizing the x option to close the window.
4. Keyword Rich Domain Name
It would depend upon your luck for sure though, so this is not an easy option. Before you start or venture into online business, you increase your chances by selecting a keyword rich domain name. What if you don't get your preferred domain name .com -- don't waste your time searching for only the .com version, internet is full of successful sites which are not .com's and still doing good despite using a .info, .biz and other .extensions. Check if you get your keyword rich domain name . ME, .ASIA .CA etc. Minor TLD's in a domain name provide an attractive option to stay in the lead.
5. Keywords in URL
No longer would you see links such as http://www.example.com/index.php?a=1
&b=2&c=3&d=4 .. what you are most likely to see is http://www.example.com/keywords-matter-a-lot-in-url.html. Another example is of a post where I have advocated using standard URL format, so either all pages are indexed as www.example.com or all are shown up as example.com --> here http://pubdomains.blogspot.com/2008/07/with-or-without-www.html so review your existing hyperlinks and make changes accordingly.
6. ALT Tag
If you disable pictures on your browser, what do you see in place of pictures, is it just a red cross or does it give you text for what the image has to display? Alt Tags are still used by search engines to index your pages and content quality, so ensure you have Alt tags for links, images and everything where it is allowed to be used.
Simple tips I know, but as easy as they appear, its not a surprise that many web sites do not employ these features and not a surprise that the websites do not rank good despite good content.
If you have your own tips and tricks, do share and if you have a comment, feel free to post it here!!
Cheers,
pubdomains.com - leading domain registration and web hosting services
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